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· 1 min readpricingunit economicsD2C

The true cost of shipping for a D2C brand in India

The freight rate is only part of what you pay. Here is the full cost stack, line by line, so you can price your products properly.

Sellers usually compare aggregators on the headline rate for a 500g surface shipment. That number is rarely what you end up paying per order.

The full cost stack

| Line item | What it is | | --- | --- | | Forward freight | The base rate for the slab and zone | | Fuel or handling surcharge | A percentage added on top of freight | | COD fee | A flat fee or a percentage of order value, whichever is higher | | RTO freight | Charged when a shipment comes back | | Weight discrepancy | Applied when measured weight exceeds declared weight | | Address correction | Charged on manual re-routing | | Platform or subscription fee | A monthly charge on some platforms | | NDR and communication | Per-attempt or per-message charges |

Working out your real per-order cost

Take a month of shipments and divide total logistics spend by delivered orders, not by shipped orders. RTO parcels shipped twice with no revenue attached are what turn a healthy-looking rate into a loss.

Where the savings are

  1. Packaging that respects slab boundaries.
  2. RTO reduction, which is usually worth more than any rate negotiation.
  3. Zone-aware courier selection.
  4. Invoice reconciliation, so you only pay for what actually happened.

RoutikQ charges no platform fee on the free tier: you pay for the shipping you book, and every surcharge is visible before you print the label.

Stop guessing what a shipment costs.

Compare six couriers on the same parcel, see the landed cost before you book, and pay no platform fee on the Free plan.