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· 1 min readpricingunit economicsD2C

The true cost of shipping for a D2C brand in India

The freight rate is only part of what you pay. Here is the full cost stack, line by line, so you can price your products properly.

Sellers usually compare aggregators on the headline rate for a 500g surface shipment. That number is rarely what you end up paying per order.

The full cost stack

Line itemWhat it is
Forward freightThe base rate for the slab and zone
Fuel or handling surchargeA percentage added on top of freight
COD feeA flat fee or a percentage of order value, whichever is higher
RTO freightCharged when a shipment comes back
Weight discrepancyApplied when measured weight exceeds declared weight
Address correctionCharged on manual re-routing
Platform or subscription feeA monthly charge on some platforms
NDR and communicationPer-attempt or per-message charges

Working out your real per-order cost

Take a month of shipments and divide total logistics spend by delivered orders, not by shipped orders. RTO parcels shipped twice with no revenue attached are what turn a healthy-looking rate into a loss.

Where the savings are

  1. Packaging that respects slab boundaries.
  2. RTO reduction, which is usually worth more than any rate negotiation.
  3. Zone-aware courier selection.
  4. Invoice reconciliation, so you only pay for what actually happened.

RoutikQ charges no platform fee on the free tier: you pay for the shipping you book, and every surcharge is visible before you print the label.

Stop guessing what a shipment costs.

Compare six couriers on the same parcel, see the landed cost before you book, and pay no platform fee on the Free plan.