RoutikQ blog — shipping, RTO and COD, explained for Indian sellers

Blog

Shipping, explained without the sales pitch.

Guides on what actually moves your shipping cost: returns, weight slabs, COD cycles and courier choice.

25 Aug 2026CODconversionstrategy

COD drives conversion and drives returns. Here is how to think about the trade-off and shift your mix without losing sales.

22 Aug 2026pricingunit economicsD2C

The freight rate is only part of what you pay. Here is the full cost stack, line by line, so you can price your products properly.

17 Aug 2026pricingweight slabpackaging

Couriers bill on slabs and on the space a parcel occupies. Understanding both is the fastest way to cut shipping cost without changing courier.

12 Aug 2026CODremittancecash flow

Cash on delivery is collected by the courier, not by you. Here is how the remittance cycle works and what to check before you commit to a plan.

7 Aug 2026RTOCODoperations

RTO quietly eats margin on every COD order that comes back. Here is a practical checklist Indian D2C brands can use to bring returns down.